Customer Area
Our Digital Audits are an essential tools for organisations looking to ensure their digital operations are as efficient, secure and effective as possible. Our audits cover multiple areas, providing a complete view of your digital health and performance.
If you suspect you are wasting ad spend, have low return on advertising spend, have poor visibility of your web pages, and/or looking to increase the contribution of your websites to your business outcomes.
A next-generation Search Engine Optimization audit that goes beyond traditional rankings and traffic metrics to diagnose how your site performs in both classic search engines and AI-powered discovery platforms, analysing the website's Generative Engine Optimization performance. It maps out the technical, content, and authority signals needed to win visibility not only on traditional SERP results, but also in generative AI answers and rich SERP features.
Deliverable and Value: Datatekin’s AI-Enhanced Roadmap delivers actionable insights to optimize your site for traditional and AI-powered search, driving higher visibility and engagement.
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In an increasingly complex digital marketplace, advertisers need transparency about where their budgets are being allocated and how campaigns are being optimized and are performing. A Media Audit evaluates the effectiveness of SEM, display, and programmatic advertising to identify inefficiencies and areas for optimization.
Deliverable and Value: Datatekin provides actionable recommendations to improve campaign performance, reduce wasted ad spend, and optimize resource allocation for better Return On Advertising Spend (ROAS).
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A CRO Audit uncovers barriers in the user journey that prevent visitors from converting. This foundational analysis helps businesses optimize for sales, leads, or subscriptions.
Deliverable and Value: Datatekin provides a prioritized list of testable hypotheses for conversion improvement and actionable recommendations to improve the user experience.
Datatekin can help you further by conducting the tests for you. You can check our Behavioral Design & CRO services.
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If you are having inconsistencies or inaccuracies in your data.
A Data Layer Audit ensures that your data foundation is optimized for seamless integration and accurate tracking across all digital channels. This process identifies both existing issues and potential opportunities for improvement in your current setup.
Deliverable and Value: A comprehensive audit report detailing existing issues, optimization opportunities, and governance recommendations for improved data collection and utilization.
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A Tag Management System Audit evaluates your tagging framework to ensure governance, organization, and optimal performance. It identifies redundant or outdated tags and provides strategies to improve system efficiency.A Tag Management System Audit evaluates your tagging framework to ensure governance, organization, and optimal performance. It identifies redundant or outdated tags provides strategies to improve system efficiency.
Deliverable and Value: A detailed review of your tag management system, including actionable recommendations for clean-ups, optimization, and governance. If you want to keep things clean after the recommendation's intervention, check our Tag Management Services.
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The Digital Analytics Audit evaluates the accuracy and functionality of your analytics setup, ensuring that your data is reliable for informed business decisions. It also uncovers missed opportunities to extract valuable insights.The Digital Analytics Audit evaluates the accuracy and functionality of your analytics setup, ensuring that your data is reliable for informed business decisions. It also uncovers missed opportunities to extract valuable insights.
Deliverable and Value: A comprehensive report detailing current analytics issues, opportunities for optimization, and actionable recommendations to enhance data quality and utility. If you want to get more business value from your analytics check out our Digital Analytics Implementation and Digital Analytics Intelligence services.
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If you want to mitigate privacy compliance risks and security vulnerabilities.
A Consent Management Platform Audit evaluates the implementation and effectiveness of your consent management solution. This ensures compliance with privacy laws.
Deliverable and Value:a comprehensive review of your consent management setup, highlighting gaps in compliance and recommending improvements for seamless integration and user experience. If you want to implement preventive controls on the CMP, check out our Digital Privacy services.
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The Digital Privacy Gap Analysis Audit evaluates your digital presence to ensure compliance with privacy regulations such as GDPR and ePrivacy. It identifies weaknesses in your policies, data handling practices, and consent mechanisms.
Deliverable and Value: A detailed compliance roadmap outlining the actions required to achieve and sustain adherence to privacy regulations. For flawless privacy control implementation, check out our Digital Privacy services.
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A Security Audit identifies vulnerabilities in your digital infrastructure to safeguard against cyber threats and ensure data integrity.
Deliverable and Value: A vulnerability assessment with actionable recommendations to strengthen your digital security framework.
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Our standard audit covers the top 10 security vulnerabilities in web, and cloud computing environments, addressing the main cyber threats.
Vulnerabilities in web environments:
Vulnerabilities in cloud computing environments:
Optimize your user behaviour in their journey and in the production flows to improve conversion rates and turn more visitors into customers.
Optimize your user journey, media spend and campaign structures to boost marketing efficiency, improving conversion rates and maximizing return on investment across all digital channels.
Optimize your user journey, media spend and campaign structures to boost marketing efficiency, improving conversion rates and maximizing return on investment across all digital channels.
Ensure accuracy and consistency in data collection and configuration, providing reliable metrics for informed decision-making, strategy refinement, audience segmentation and AI applications.
Stay ahead of regulatory changes and ensure compliance with data protection laws to prevent legal penalties and protect your organization’s reputation in the market.
Address vulnerabilities in cloud and web environments to protect against data breaches and enhance cybersecurity defenses, securing customer trust.
